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Marketing Tips - Brochures & Sell Sheets

Our brochures and sell sheets are perfect for artists and crafters that are looking for a way to showcase their products in an attractive and professional way. Below are a few ideas on how to make your literature work for you.

►If you are offering a limited number of products, a brochure can be a good way to directly solicit sales. A customer can order directly from your brochure. Pricing can be included in the brochure, or a separate price/order sheet can be created, included, and updated as needed.

►A brochure can also serve as an introduction to your company; informing potential customers of the products you make. A customer can be driven to call or visit your web site for more information.

►Include a brochure with each sale at a show. This way your customers can easily find you to order more, or refer a friend that may be interested in your product. You may or may not want to hand out brochures freely at shows. Some feel that it is best to give a brochure to anyone that shows interest. Others argue that a prospective customer may take your brochure instead of making an immediate purchase as the sense of urgency is lost. You may consider collecting names and addresses at a show and sending your brochure to these qualified prospects.

►Brochures are often used as direct mail pieces. They can be created as a stand alone direct mail piece, or they can be mailed with other information in an envelope. Your customer list is one of your most valuable resources. Make sure to keep your customers informed - don't let them forget about you! Remind them to visit your booth at an upcoming show, to visit your web site, or to call and place an order.

►If you are interested in selling to wholesale accounts, a professionally designed brochure is vital. You will most likely be competing with many other businesses.  Make an impression; show your products in full color.
 

A well designed brochure or sell sheet can give your business added credibility.
 

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